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A product demo is a short video demonstration of a product or service, how it works, its value, and its features. Most people prefer to learn about a product using a product demo, increasing brand awareness. Product demos only show a general overview of the product’s functionalities and features, so it isn’t interactive or technical. A product demo gets potential customers interested in the product and invites them to try it out

How to create a good product demo

  • Ascertain the goals you have in mind and cater the demo to fit those goals.
  • Identify your target audience, study them, and adapt your demo to their habits.
  • Set a timeline and budget for the demo.
  • Write an excellent script for the demo.
  • Make a marketing plan and strategy and implement it.
  • Use either live-action or animation, depending on your audience and budget.