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Brainstorming is a method of generating ideas to solve problems. Usually, a brainstorming session involves team members coming up with as many ideas as possible. The team can then explore those ideas and eliminate them until they narrow down to the best options.

During a brainstorming session, every member of the team is expected to bring up a few ideas. But many sessions end in only a few members coming up with up to 75% of the ideas.  This makes it more challenging to get a balanced collection of ideas.

How to conduct a successful brainstorming session

  • Use mind mapping
  • Ensure everyone contributes no matter how silly the ideas seem
  • Take turns analyzing the problem.
  • Write down the ideas instead of talking and then read each idea out.
  • Try out different brainstorming techniques, such as the stepladder technique, slip writing, and reverse brainstorming.